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1. It's amazing how such a simple idea always produces an instant need to take a closer look...
People are naturally inquisitive and this is why the billboard pen is so powerfully effective in getting someone's instant and undivided attention. When the scrolling banner is first revealed to someone, it is often completely unexpected and can come as a pleasant surprise. The need to investigate how it works or discover what is hidden inside is a naturally compelling consequence of human curiosity. |
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2. We all love to play, have fun and be entertained
We all just love new and interesting experiences. The process of discovery and the desire to play with new things is inate or inbuilt into the human psychy and predominantly, this is how we learn. Our desire to play is a substantial reason why the billboard pen is such a successful promotional instrument. A first time demonstration of the scrolling banner usually stimulates an excitable "gotta have a play - can I have a go? " response.
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3. Content - more than just a pen, it's a billboard too
Essentially you have a full colour retractable flyer - 40 square inches of message space inside every billboard pen. 180mm x 70mm. A practical and colourful medium with an excellent price : performance ratio - repeated and quality content delivery.
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4. Captivation leads to consumption
Without some form of attraction you cannot expect for your message to be initially noticed - let alone consumed. Give someone a billboard pen and watch their response as they joyfully discover the hidden banner inside. Given that the holder is now in an accepting frame of mind and being entertained, the banner pen becomes an extremely effective message delivery medium. You have now created a captive audience - ready, accepting and now consuming what it is you have to say. |
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5. Billboard Pens are a great conversation piece
Hand someone a DL sized flyer and you can be sure it will either end up buried in a pile of similar marketing collateral or in the bin. Give them a billboard pen and your message will more likely be read over and over as your clients show it off at meetings, parties and other social occasions. The billboard pen is the best "LOOK AT THIS" promotional product EVER!
Your message will spread like wildfire in the hands of your newly found advocates. It's a great conversation piece.
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6. A good pen is hard to find
Purchase an 'original' billboard pen and you are investing in quality. In our modern throw away society, a good pen is hard to find and when you find a good pen, you will normally make an effort to hang onto it. The original scrolling billboard pen not only works wonders at delivering WOW factor, it is an exceptionally durable and useful writing instrument! Value add to this your message, and some additional useful content, such as a calender or list of industry facts - you now have a product that is certain to have value to the holder and be used for a long long time to come. The original billboard pen is refillable and will last the distance. Click below to discover why we're better.... |
